Tuesday Thought

Tuesday thought - Not getting immediate sync placements is not always a reflection of the quality of your music. Music supervisors might love your tracks, but if it doesn't work for a particular show, it won't get placed in that. The good news is, many work on multiple shows simultaneously so a great track never goes forgotten #musiclicensing #sync #musicpublishing #media #musicsupervision

Othniel Tomtania
Tuesday Thoughts

Tuesday words of wisdom - - - - Don't sign your life away. Go indie, for as long as you can, work with a company like ours (there are many great small ones) that value your work, your life and your mental health. Together with you the artists we can reshape all this. That's why we offer just one year. The exclusivity raises the value of your creative work. Everyone wants in. So you have to stand out. F#@* the formula. Make incredible music and stick with it. Get a great team you can trust with your life, even if it's only two people. But don't trust them with what thy can't handle. Hire experts. Only those who have your best interest in mind. Persevere. Add side money hustle.
Sooner or later the universe will reward you. Lastly learn to play chess, or learn about it - #musicindustry #musicpublishing seadpublishing.com


How to create a Pro Quality Music Video and make it viral?

A video is the best medium that gives an identity to a musician or a band. The technicalities involved in making a video can be instrumental for an artist’s marketing and promotion.

A successful music video is the combination of technical knowledge and a clearly established artistic process. The genius director, David Fincher, is a good example in terms of mastery. He started his career making clips for artists like Sting (Englishman in New York), Madonna (Express yourself) and George Michael (Freedom). Now, he is regarded as one of the best directors ever. The reason? His ability to direct the finest videos.

The essential tool to film your sequences: the camera


You will obviously need to know the basic functions of the camcorder you will be using. There’s nothing better than reading the manual before starting.

A good shot will require some knowledge of the device and starting with the theory is often helpful.

A music video usually does not exceed more than 5 to 6 minutes, so I advise you to shoot short shots. Remember that the more sequences you have in the box, the more choices you will have in final editing.

When it comes to making a clip, it is better to bet on the repetition of sequences because even if it seems particularly good at the moment, the final rendering can sometimes be disappointing.

This diversity will help you have the choice for the same sequence by analyzing the details which have the best visual rendering.


Technical aspects of video production

After filming all of your sequences, transfer them to a computer to add effects and render the final file. A digital camcorder makes it easier for you to see your footage directly on your computer via a USB cable.

You can use your composition skills to add effects to the scenes shot. This technique allows you to insert additional flashes, animation and lighting effects. There are several programs you can use for composition such as Motion (Apple), Flame (Autodesk) or After Effects (Adobe).

The last technical step is the editing. You can use editing software if the duration of the clip does not exceed 5 minutes.

You will need to first import your video clips and your music into the editing software and then put your music on the timeline in the right order. Storyboard proves to be quite useful if editing requires a lot of details.

Check out the final rendered file, make sure the video time is exactly the same as your music, and you’re done! Just export it and move on.

Light Management is King!

Basic technical skills aside, if you really want quality results, be very attentive to the light management. The right location is as important as the right tools and its cannot be neglected. A projector is an ideal tool. If you don’t have one, go for LED lamps because they’re more or less the same type of lighting if highly powered.


If you’re shooting outdoors with artificial light, use a flag or a diffuser to manage shadows. If you’re going for natural light, the best time would be sunrise and sunset.


The scenes and script change everything!

Writing a script does not require any prior technical knowledge, but it is a major step in the creative process. A video without a powerful script is just a collection of meaningless pictures.

Find creative ideas by indulging in your music for a while on a loop. Start by noting your impressions, the atmosphere you are viewing, etc. If you’re on a tight budget you can bring in your friends or other members for the video.

Think of the locations before shooting. Plan ahead and go storyboard like they do in cinema. It allows you to create a story, sequence after sequence on a paper. That helps you remember every single one of them.

Take inspirations from others, but avoid copying anything – just a glance at a movie scene or a music video would do.


Tips and tricks for making viral videos

We live in a globalized world where we can find virtually anything with just an internet search. It’s a great challenge to stand out and reach the general public. Here we’ll talk all about viral videos, their costs, and different tricks and tips to actually do it.

It is important to remember that it is almost impossible to take any video and make it viral. It just doesn’t work that way. There are just a few exceptions, otherwise the audiovisual play requires a great deal of efforts. Here are some ways that could increase your chances of getting viral as a musician.

·      Tell a story and make it unique: You can’t just copy the idea of another musician. You should find your own story that relates to your potential listeners, the desired audience and the philosophy of your music.

·      Less is more: Be brief - brevity is synonymous with success when it comes to virality. We love quick watches because it’s instantaneous and it’s easy to share

·      You enter a soul through the eyes: The video needs a striking cover and title, a slogan, a phrase that defines it and that catches the user's attention. Don’t try to clickbait or deceive though – you don’t want to mess things up.

·      Impress and surprise the audience: It’s one of the secrets to make a music video viral. Make people excited, get their attention, impress and surprise them. Be unique, fun or emotional. Create a great message out of it.

Finally, make sure that your music video has all the qualities from the following checklist.

Accessibility - You must ask yourself if the video alone is capable of attracting new viewers without having seen any of your videos before

Collaboration - Is there an opportunity to work with another artist with a loyal audience?

Consistency - Is there an element in this video that occurs throughout all my videos?

Conversation - Does this video help me communicate with my fans? Will I look comfortable and authentic?

Discovery capability - Will my video appear in search results and be recommended as a related video?

Inspiration - Do I really want to make this video?

Interactivity - Does the video encourage the viewer to participate?

Orientation - Do you know who this video is for?

Shareable - Is the video good for sharing?

Sustainability - Do I have what it takes to continue doing this?


The only limit is imagination and creativity

There is no magic recipe. Success is not guaranteed even if you put these tips into practice. Experts who use their creativity and imagination take advantage of the exact moment when to launch a good video that captures the audience and gets shared.

The only limit is the imagination – your plans and the script will determine your luck with this.


As always, thank you for coming to check us out! for any questions and comments reach out to support@seadpublishing.com

For licensing and playlist request for your next video project email licensing@seadpublishing.com

For custom theme music compositions for film, documentary, series or all multimedia projects including podcasts email assist@audilus.com >> check out Audilus ASSIST at audilus.com

SP Team

Online Instant Mastering VS Real Mastering

Recently, we’ve seen the rise of instant mastering with most online mastering solutions ost costing a fraction of what it would normally be if you were to hire a mastering engineer to master your music. The question is, are they worth it? What are the pros and cons?

From what we’ve gathered (yes we’ve tried them all, Edem Tomtania, our senior In-house producer and founder was among the first people to test Landr some years ago) unless you have a really, really great mix, your masters will turn out just loud. We’ve found them to be more useful when used as part of your mixing process. Where you may have to go back and forth 10 or 15 times before reaching that perfect mix and master. I’ve personally done over 45 masters before reaching the desired result, partly because i am obsessed with quality and a bit of a perfectionist. Ig you have the time, great. But what do you do when you don’t have the time?

Well, we’ve searched the internet for the best comparison between real mastering and instant mastering. This is probably the best and most “entertaining” video on the subject.

Enjoy. Don’t forget to reach out to us with any questions or comments at support@seadpublishing.com


Why Subscription Music Licensing

This summer we’re taking a leap and launching a music licensing service that will include a subscription model for music licensing.

As an amateur video producer, i came to understand that sometimes you want different music for different parts of your video. Or you want different music for each of your weekly or bi-weekly videos but the cost of either leasing or licensing individual pieces of music for each instance at broadcast prices can not always be justified. Especially when you’re just starting or growing your newly created channel. Having the ability to access more music for a flat rate brings more freedom and sparks creativity and incentivizes to create more videos with even cooler music each week. So you’ve got this brilliant idea to make this awesome video about the latest fashion and discuss each category and engross your viewers with some super dope visuals and music. You’ve got the clips, the shots, the script. Now all you need is the music. Or should i say the music (s) in different genres supporting each fashion style, season and say gender. Going out and shedding $45 on each individual piece of music in various genres for all 4 segments of your show can quickly add up. But you do it anyway because it makes your show better than your competitor even though you may not get the return from any shared ad revenue from Google. You’re playing the long game. You know the cooler your shows the better your chances at growing your audience and revenue potential. Now you have the music but there’s one problem. On one of them, the drums come in too soon or too hot. You wish you can reach out to the creator of the piece or the company to get a different version to fit your carefully edited video but can’t.


Now imagine a world where you can get, not only an edited version to fit your nicely shot video but can simply log in and pick a different song or instrumental that fits the segment. Additionally you get to pick cool songs and instrumentals that sound like your favorite song on your favorite streaming service; at least what you like right now because we all know that can change very quickly.

Your fans will love it!

That’s our vision of what Sead Publishing can do for you. Freedom to choose, request an edit and treat us like an extension your very fancy creative department.


Now for musicians.

As a musician, due to the ubiquity of music and the plethora of royalty free music sites offering individual licenses or sales for your music, the chances of getting predictable recurring sales are not as good as they were. Additionally many of those sites, take your music and park it on the shelves. Then they sell you release packages and other products to keep you paying while you make nothing. 6 Months later still nothing. You get discouraged but you know you have great music. You’ve spent countless hours creating, mixing, editing and mastering your masterpiece only for it to get lost in the haystack. I understand that because Ive been there.

Now imagine a world where you get to showcase your 3 best songs and you get to rotate them as you create better materials. Giving you the ability to do whatever with the others. Also, now you’re no longer competing with thousands of tracks but maybe dozens or just hundreds in your category in our licensing store. Each of your track that gets added to the subscription pool guarantees you a predictable recurring income. No matter how small or large, it’s predictable. You’re encouraged and you create better material. Now your tracks are getting attention and eventually getting licensed for broadcast projects or picked for the ever growing world of video games. Now, i admit that it’s not as easy getting those placements as you might think. But the right materials in the right hands can do some serious damage.

We are the right hands already causing serious damage.

I know what you’re saying. This sounds too simple or too good to be true. In a way it is but we’ve put together a system that allows us to make this possible. Our selection process for music included in the Sead Publishing catalog is tough. We pride ourselves in carrying the “not so typical library music”. We believe in strongly themed music. In instrumental music that sounds like the backing tracks to Taylor Swift or 2Chains’ current or next hit single. Remember when every song sounded different? Yeah, That’s our library. We have in our catalog the “coolest” traditional African music like what you heard in that National Geographic or Vice documentary that inspired you to make a video about African fashion; Perhaps just last week.

This, i believe warrants us some attention and makes us a destination for the cool, different, original and authentic. Together with our model that incorporates both traditional licensing and a subscription model, Sead Publishing has the potential of becoming one of the cool “kids on the block”.

If you’re a web video producer, vlogger or other small or individual video producer on YouTube, vimeo, Daily Motion, Wistia or similar platform, consider us as your own personal music department.

To join Sead Publishing as a contributor reach us at https://creators.seadpublishing.com/

For early access https://join.seadpublishing.com/